Skip to main content
Mountain sunrise landscape

About

Diseñador de productos digitales con más de 8 años de experiencia en SaaS, fintech y eCommerce.

Combino estrategia, investigación y diseño colaborativo para crear experiencias digitales escalables y centradas en el usuario. En los últimos años he integrado IA aplicada al diseño para optimizar procesos, documentación y validación dentro de equipos de producto multidisciplinarios.

Trabajo desde Medellín, Colombia, colaborando con equipos en LATAM y Europa. Mi enfoque combina la experiencia técnica con la comprensión profunda de las necesidades del usuario para crear productos que realmente importan.

Key Highlights

  • 8+ years in SaaS, fintech and eCommerce
  • AI integration for process optimization
  • Multi-disciplinary team leadership
  • 100+ mentored designers
Portrait
Franglais poster Patreon content

Contact Info

Medellín, Colombia

juribeux@gmail.com

+57 300 763 3811

Experience

8+ years shaping digital products across LATAM and Europe

Sr. Product Designer

Siigo LATAM

2020 – Present

  • • Led LATAM design system, improving team efficiency by 40%
  • • Conducted user research with accountants and SMEs
  • • Implemented DesignOps reducing delivery times by 30%
  • • Introduced AI documentation workflows
Siigo project

Product Designer Freelance

Holafly

2022 – 2023

  • • Redesigned eSIM management journeys
  • • International user research and testing
  • • Global competitor benchmarking
  • • AI-powered A/B testing optimization
Holafly project

Sr. Visual Designer

Huge Inc.

2019 – 2020

  • • Designed campaigns for FIAT, Jeep, Dodge, Alfa Romeo
  • • Increased CTR by 20% through smart banners
  • • Data-driven creative adaptation
  • • Multi-platform consistency
Huge Inc project

UX/UI Designer

TODO1 / Bancolombia / Davivienda

2017 – 2019

  • • Virtual banking platforms for Bancolombia
  • • Payment flows optimization at Davivienda
  • • Reusable component implementation
  • • Cross-channel visual coherence
Banking project

Mentor UX/UI

Acámica / Coderhouse

2019 – 2023

  • • Mentored 100+ UX/UI students
  • • 30% improvement in deliverable quality
  • • Portfolio development guidance
  • • Career placement support
Mentoring

Skills

Core Skills

  • Design Systems
  • UX Research
  • UI Design
  • Product Thinking
  • DesignOps
  • UX Metrics

AI Integration

  • AI-Powered Prototyping
  • Generative Documentation
  • Data-Driven UX Analysis
  • ChatGPT Workflows
  • Notion AI Integration
  • Lovable.dev Automation

Tools & Methods

  • Figma & FigJam
  • Agile & Lean UX
  • Human-Centered Design
  • Continuous Discovery
  • Mentorship & Training
  • Scalable Documentation
40%
Efficiency Gain
30%
Time Reduction
100+
Students Mentored
8+
Years Experience

Contact

Let's create something amazing together

Get In Touch

Contact Information

Medellín, Colombia
+57 300 763 3811
Project showcase Project showcase
Flag Flag Flag